AICC AICC 40 Years




The Future of Retail

hosted by

Tony Schleich, President, American Packaging Division, Lawrence Paper Company
with support of Mark Mathes, CEO,  Vanguard Packaging    

When: (Tuesday-Thursday) July 18-20, 2017 | Bentonville, Arkansas


Open to AICC ELs only

Members: $425 
Spouses/ Guest: $200*        

Attendees will see the unique marketing of Bentonville, the small hometown of the world's largest corporation. Participants will visit the Walmart Distribution Center, followed by a discussion of the requirements needed to service the retailer. Throughout the event attendees will hear from industry experts, current and former Walmart employees, on transitioning RSC's to shelf ready packaging and the direction of the industry.

Due to tour constraints registration is limited to the first 40.
*Spouse/ SO Fee pays for attendance for your spouse or significant other at the opening reception and evening networking event.  It is not for those in the industry.



Ron Sasine, Principle, Hudson Windsor
Former Senior Director of Packaging at Walmart


Ron Sasine will share some of his experiences as Senior Director of Packaging at Walmart from 2009-2015, where he led all private brand packaging programs and directed packaging sustainability efforts.  Walmart’s corrugated packaging usage accounts for a significant volume of all corrugated packaging manufactured or marketed in the United States, whether for free-standing display units, industrial shippers, or retail-ready packaging. Ron will share his observations on the direction of the packaging industry, the impact of changes in retailers’ requirements and strategies, and the emerging demands of e-commerce. Ron will offer personal insights gathered from his 25+ years in the corrugated packaging and retail industries.

About Ron

Ron Sasine is the Principal of Hudson Windsor, a boutique consultancy focused on packaging strategy, packaging innovation, and supply-chain transparency.  The firm draws on extensive experience in consumer packaged goods and retail merchandising and works with a wide range of packaging manufacturers, private-equity investors, and independent packaging companies.  In addition, Ron is frequently sought out by industry groups to share his insights at conferences and seminars addressing packaging innovation and the retail industry.
Prior to founding the firm, Ron served as Senior Director of Packaging for Walmart from 2009 to 2015, where he was responsible for packaging design, execution and sourcing for the company’s largest global brands.  He created a new visual look for over 7,000 individual retail items, bringing a national brand design standard to the Great Value, Spring Valley, Equate Beauty and Parents’ Choice brands.  He also created first-of-its-kind supply chain visibility for the global packaging market, working with Walmart’s more than 5,000 packaging providers.  He led Walmart’s sustainable packaging initiative, achieving a 9.4% global reduction in greenhouse gas impact.

Before joining Walmart, Ron was a marketing and manufacturing executive with MeadWestvaco (now WestRock).  He directed international sales integration, business development and design, and he served seven years as an expatriate leading M&A and marketing for MeadWestvaco’s packaging operations in Brazil and Latin America.

Ron is a graduate of the John Hopkins University School of Advanced International Studies and Brigham Young University.  In addition, he served as an adjunct professor at the Sam M. Walton College of Business at the University of Arkansas.  He is a frequent commentator on the packaging industry and has been published and quoted in The New York Times, CNBC,, and USAToday.

Chet Rutledge, Director for Marketing Retail Ready Packaging, Vanguard Packaging
Former Director of Packaginga Solutions for Private Brands at Walmart

Chet will discuss the transition from their historical usage of RSC’s to bring product to the store floor to the more cost effective Shelf Ready Packaging.

About Chet
Chet is a native of East Tennessee. He attended Tennessee Wesleyan College and graduated from Bristol College with a Bachelor of Science degree in Business Administration with a minor in Computer Science. After graduating college he married his college sweetheart. They now have two children and reside in Northwest Arkansas.

Chet entered the Marine Corps and served as an Officer on both active duty and reserve where he served in a variety of roles. Chet has worked in packaging sales where he specialized in bulk and protective packaging with almost 20 years in corrugated and packaging industry both in sales and sourcing. Seven of those years were as sourcing manager for corrugated packaging for one of the world’s largest protein companies. During this time he has earned hands on experience in design and testing in fast paced manufacturing environment.

Chet has worked in retail management for almost ten years, both in store and corporate level operations. As Director of Packaging Solutions at Walmart, his responsibilities included global packaging specifications, sourcing and business negotiations, identifying best of class manufacturers worldwide with a focus on Private Brand packaging. Chet was instrumental in the development and the evolution of Retail Ready guidelines and also co-lead the Packaging Sustainable Value Network driving packaging sustainability initiatives.

  Delilah Gonzalez, Walmart
More information to come.

Schedule of Events

Tuesday, July 18

5:30pm      Opening Reception
Dinner on your own.

Wednesday, July 19

Free breakfast is offered by the hotel
8:15 am Load Bus
9:00 Walmart DC Tour
12:00 pm Lunch
2:00 Delilah Gonzalez, Walmart
5:30 Dinner, laser tag and bumper cars at Fast Lanes

Thursday, July 20

Free breakfast is offered by the hotel
8:30 am- 9:30 Chet Rutledge, Director of Marketing for Retail Ready Packaging, Vanguard Packaging, transitioning RSC's to shelf ready packaging
9:30- 10:30 Ron Sasine, Principal, Hudson Windsor, the direction of the industry
10:30- 11:30 Your Questions Answered
11:30- 12:00pm The Coolest Thing You Saw
12 adjourn

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Hotel and Travel

Embassy Suites
3303 Pinnacle Hills Parkway
Rogers, Arkansas 72758

Room Rate: $189/ night*

Call 479-254-8400, or visit EMBASSY SUITES and use your group code: AIC.
In order to receive the discounted group rate, reservations must be secured no later than 06/19/17.

*Rate is only valid on meeting dates.



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