AICC AICC 40 Years


Designers' Lab


Co-Sponsored by Arden Software North America, ESKO, Gerber Technologies and HP 

Designers will have the opportunity to learn new techniques in both structural and graphic design from experts in the field, and share their knowledge with peers at the 2017 Designers’ Lab. Designers will also get a chance to show-off their skill, talent and receive recognition as they participate in the “real-world” design-to-problem challenge. Open to corrugated, folding carton and rigid box graphic and structural designers.

Participating designers are encouraged to attend the following AICC Annual Meeting events as well: Continental Breakfasts, Workshops and General Session II (Design Challenge winners will be announced during the Wednesday General Session which begins at 10:10 am). Awards will be shipped to winners following the meeting.  

Click here to download the Designers' Lab Registration Form

You may register for the Designers' Lab by turning in the full AICC Annual Meeting Registration Form, or the Designers' Lab Registration Form (above). 


Dan Malenke is an accomplished practitioner, solutions provider, educator, and author with extensive coast-to-coast and international experience in leading technology-rich seminars for the printing and packaging industries. He is particularly adept at creating synchronous courses of study from highly fragmented parts. As President, PKGPRO, LLC, Dan holds bachelors and masters degrees from the University of Wisconsin-Stout and an Ed.D. from the University of Minnesota.

PRESENTATION: "Trends in Paperboard Packaging"
Fiber-based package design is converging on product design, peaking the senses as it serves to protect, present, and perform. Trends continue to support changes in manufacturing, material science, distribution, and consumer demand. The next generation of packaging will be even more capable and interesting.

Topics Include:
• Disruptive Technologies
• Rightsizing
• Product Sustainability
• Print-Form-Fill-Seal
• Adaptive Substrates
• e-Commerce and related Packaging
• Personalization
• Smart Packaging
• Lightweighting
• Retail Ready


Dr. R. Andrew Hurley is an Assistant Professor of Packaging Science as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University where he is the Director of CUshop, a consumer-experience research laboratory. Dr. Hurley holds both a BS and MS in Packaging Science and a PhD in Rhetoric, Communication and Information Design. 
Focused on new product and package development, Dr. Hurley brings ideas to innovative, practical solutions. With state-of-the-art design and prototyping labs, consumer-experience/biometric testing (eye-tracking, GSR and EEG) and a full packaging pilot plant, concepts can be developed and brought to life in just hours. Dr. Hurley teaches both undergraduate and graduate courses in Packaging Science, mentors Food Science and Culinary Arts projects and is active in the design research community. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, author of seven electronic training programs used by hundreds of industry professionals and has presented at many international conferences


Sunday, September 24, 2017

1:00 pm – 5:30 pm                Design Lab (lunch available in room at 1:00 pm for all designers) 
1:15 pm – 4:30 pm                Design Lab Presentations
                                              - Welcome & Overview, Jim Nelson, AICC Package Design Committee Chairman 
                                              - What’s New in Design - Presentations by Design Lab Sponsors: Arden Software North America, ESKO, Gerber Technology and HP
                                              - "Trends in Paperboard Packaging", Dan Malenke, President, PKGPRO, LLC
                                              - "Human Factors in Design," Dr. R Andrew Hurley, Assistant Professor of Packaging Science, Clemson University
                                              - Customer Presentation: Overview of the Design Challenge & Team Assignments
4:30 pm – 5:30 pm               Design Lab Challenge - teams begin to work on project
6:00 pm – 7:00 pm               Designers Welcome Reception

Monday, September 25, 2017

8:00 am – 6:00 pm               Design Lab Challenge (working continental breakfast and lunch available in room)
6:30 pm – 8:00 pm               Opening Night Heavy Reception (all designers invited to attend)

Tuesday, September 26, 2017

8:00 am – 3:30 pm               Design Lab Challenge (working continental breakfast and lunch provided in room)
3:30 pm – 5:00 pm               Presentation of “Design Lab Challenge” entries to the judges
5:30 pm – 7:30 pm               Networking Reception (Package Design Competition Awards will be Announced during reception – all designers invited to attend) 

Wednesday, September 27, 2017

7:00 am - 12:30 pm              AICC Annual Meeting Events
                                              - Designers encouraged to attend the AICC Annual Meeting events taking place on Wednesday, including the Continental Breakfast, Workshops & General Session II
                                              - Design Challenge winners will be announced during the Wednesday General Session which begins at 10:10 am.
                                              - Awards will be shipped to winners following the meeting.
1:00 pm – 4:00 pm               Design Lab Participants – Optional Group Visit to PackExpo Las Vegas
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