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Understanding Graphics and Printing Capability: Designing and Selling to Your Strengths

Overview:A technical knowledge course that teaches to sell what you can produce. Understanding printing processes available for corrugated; Strengths and weaknesses of each, Selling to your company's graphics' capabilities. The various corrugated printing processes will be explained and compared in their applications to corrugated packaging. Learn the significant aspects of printing and how they interact with customer goals, package size, production quantities and purposes to be served by the package or display. Technical details of flexographic printing capability will be explained and related to "selling against other imaging/printing options" for optimum customer benefit and profitability to the converter. Visual prospecting in retail settings will be used as a tool to communicate this technical based selling approach. *In order to gain significantly from this training, consider sending a production person, designer as well as a sales person.

Topics of this technical knowledge course include,

• Understanding your capabilities
• Learning to sell what you can produce
• Understanding the various corrugated printing processes
• Selling to your company's graphics capabilities
• The significant aspects of printing and how they interact with customer goals, package size, production quantities and package purposes
• Team Exercise - Finding and Calculating The Hidden Dollars
• elling flexo against other imaging/printing options

Who should attend:Designers, Sales, Production leaders engaged in understanding, selling and developing quality design projects

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International Corrugated Packaging Foundation (ICPF)