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5/16/2018 to 5/17/2018
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When:
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(Wed-Thu) May 16 - 17, 2018
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Where:
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Colorhub
4950 Kraft Ave SE
Grand Rapids, Michigan 49512
United States
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Contact:
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Taryn Pyle
tpyle@aiccbox.org
703.836.2422
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Online registration is closed.
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« Go to Upcoming Event List
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Course Description:
Digital sales opportunities are exploding! This NEW 2-day Seminar provides you the time to gain substantial information to keep up with the rapid changes related to selling in the new digital age! Attend this course and receive a clear understanding of the drivers of the digital revolution and why growth is happening so quickly.
For package printers exploring new business opportunities, this seminar will set you up for success in the digital arena. Learn how packaging printers and converters are adopting digital printing technology, and how they use it to increase productivity and profitability.
Find out how you can get a piece of the digital market, even if you don’t have a digital machine!
Learning Objectives:
- Understand what drives customers to digital
- Have a clear understanding of why the digital market is growing so quickly
- Explore selling to a new normal
- What’s different about selling digital?
- Do the players change in digital?
- What do I need to know before I start selling to the digital market?
Day One Reviews:
- Who the players are in the digital marketplace
- Capacity & capability of different machines
- Digital sales strategies & what specific strategy makes sense for your company
- Real-life case study showing the drivers behind the customer's decision to transition to digital
- What digital sales opportunities are in my market?
- What should I look for?
- What segments should I understand?
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Day Two Reviews:
- Tour Colorhub facility
- Discuss the capabilities of each machine at Colorhub
- When you should start suggesting a digital solution to customers or prospects even if you don't have digital capabilities in-house
- Pricing digital opportunities
- How to price to the market, not to your costs
- Digital sales strategies to implement back home at your plant
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George A. Moretti, GM Training & Consulting Group
George Moretti, has extensive firsthand experience selling in the Corrugated Packaging Business. He started GM Training & Consulting Group in 1996 and has been a long standing partner with AICC in the USA and Canada.
What Are People Saying?
- “I truly appreciate George’s passion, excellence and dedication. The course succeeded my expectations” - Troy Hewgley, Assistant General Manager, Southcorr
- “George was extremely helpful and devoted time to everyone. There are many great ideas I learned that I can take right back to my plant and apply right away!” - Adam Wolf, Digital Sales, Carlisle Container Company
ColorHub
View Website
4950 Kraft Ave SE
Grand Rapids, MI 49512
ColorHub, a digital trade printer with a mighty goal: to break down barriers so that you can awe your customers and become more competitive.
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