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 Export to Your Calendar 5/15/2018 to 5/16/2018
When: Tuesday, May 15 - Wednesday, May 16, 2018
Where: Colorhub
4950 Kraft Ave SE
Grand Rapids,, Michigan  49512
United States
Contact: Taryn Pyle

Online registration is available until: 5/15/2018
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Digital Sales Opportunities Are Exploding!
This NEW Seminar was initially launched at the AICC 2017 Fall Meeting in Las Vegas and is back and better as a 2-Day course! Using feedback from the attendees of the first course, we have added additional information and developed case studies to help you better understand the digital marketplace.

Learning Objectives:
  • Understand what drives customers to digital.
  • Have a clear understanding of the drivers of the digital revolution and help you understand why the digital market is growing so quickly!
Day One Reviews:
  • Who the players are in the digital marketplace
  • Capacity & capability of different machines
  • Digital sales strategies & what specific strategy makes sense for your company
  • Real-life case study showing the drivers behind the customer's decision to transition to digital
  • What digital sales opportunities are in my market?
    • What should I look for?
    • What segments should I understand?
Day Two Reviews:
  • Tour Colorhub facility
  • Discuss the capabilities of each machine at Colorhub
  • When you should start suggesting a digital solution to customers or prospects even if you don't have digital capabilities in-house
  • Pricing digital opportunities
    • How to price to the market, not to your costs
  •  Digital sales strategies to implement back home at your plant