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Amazon’s ‘Frustration-Free Packaging’

Monday, December 4, 2017   (0 Comments)
Posted by: Alyce Ryan
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Green Friday: Amazon’s ‘Frustration-Free Packaging’ Reduces Peak Season Waste 

Today kicks off the "official” start of the holiday shopping season in the United States. But thanks to the efforts of retailers, such as Amazon.com, "Black Friday” is getting a little bit greener this year, in terms of packaging waste reduction.

Amazon doesn’t disclose its undeniably large carbon footprint, but after ten years on the market, the Seattle-based retailer said that its "Frustration-Free Packaging,” has eliminated 181,000 tons of packaging material and 307 million shipping boxes – enough boxes to fill more than 550,000 semi-trailers.

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Amazon Celebrates "Frustration-Free Packaging” but Consumers Still Voice Concerns

Amazon is marking a tenth holiday season since the launch of its "Frustration-Free Packaging”, designed to reduce waste with easy-to-open recyclable packaging.

This is however tempered by frequent complaints criticising both over-packaging and even under-packaging.

The e-retailer was recently blasted for using up to 45ft of paper packaging to protect a wall calendar.

Paradoxically, it was also accused of ‘ruining Christmas’ after customers received items without any packaging.

Amazon responded to a customer complaint on Facebook, stating: "We try to minimise the amount of packaging materials we use as much as possible."

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