The bulk of your data collection efforts will be determined by your industry, customer base, sales and marketing goals, and so on. The more specialized your data, the more equipped you'll be to segment, target, and successfully market to your customers. Here are the top 6 data points your sales team needs to be collecting:
Connect relationships to your goals. Relational leaders look at their networks and connections and think about how those people fit with the projects or business goals they’re trying to accomplish.
Components and requirements for a front-end marketing and sales infrastructure.
A recent Gallup survey suggests that high customer engagement is the definitive predictor of business growth. Learn to measure and increase engagement.