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Selling Digital Print
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5/16/2018 to 5/17/2018
When: (Wed-Thu) May 16 - 17, 2018
Where: Colorhub
4950 Kraft Ave SE
Grand Rapids, Michigan  49512
United States
Contact: Taryn Pyle

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Course Description:

Digital sales opportunities are exploding! This NEW 2-day Seminar provides you the time to gain substantial information to keep up with the rapid changes related to selling in the new digital age! Attend this course and receive a clear understanding of the drivers of the digital revolution and why growth is happening so quickly.  

For package printers exploring new business opportunities, this seminar will set you up for success in the digital arena. Learn how packaging printers and converters are adopting digital printing technology, and how they use it to increase productivity and profitability.

Find out how you can get a piece of the digital market, even if you don’t have a digital machine!

Learning Objectives:

  • Understand what drives customers to digital
  • Have a clear understanding of why the digital market is growing so quickly
    • Explore selling to a new normal
    • What’s different about selling digital?
    • Do the players change in digital?
    • What do I need to know before I start selling to the digital market?

Day One Reviews:

  • Who the players are in the digital marketplace
  • Capacity & capability of different machines
  • Digital sales strategies & what specific strategy makes sense for your company
  • Real-life case study showing the drivers behind the customer's decision to transition to digital
  • What digital sales opportunities are in my market?
    • What should I look for?
    • What segments should I understand?

Day Two Reviews:

  • Tour Colorhub facility
  • Discuss the capabilities of each machine at Colorhub
  • When you should start suggesting a digital solution to customers or prospects even if you don't have digital capabilities in-house
  • Pricing digital opportunities
    • How to price to the market, not to your costs
  •  Digital sales strategies to implement back home at your plant

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