Join | Print Page | Contact Us | Sign In
Hybrid Event: Maximize Sales Results - Develop New Sales Skills For Today’s Market
Register Tell a Friend About This EventTell a Friend

 Export to Your Calendar 10/15/2020 to 11/5/2020
When: (Thursdays) October 15 - November 5, 2020
2:00PM EST
Where: United States
Contact: Chelsea May
(703) 836-2422

Online registration is available until: 10/15/2020
« Go to Upcoming Event List  

Train Your Entire Sales Department for One Fee!


We have seen market disruption and shifts in how buyers buy and want to be served. This course will help sales managers and salespeople upskill, retool, and develop key skills to drive the maximum sales and profits.  

There are three ways to grow sales strategically: new products and services, grow sales within current accounts, and strategically target and sell new accounts. This course will focus on strategically growing current customers and how to develop your ideal customer profile and target and hunt new customers.

Learning Objectives:

- How to build strategic business relationships
- How to develop a value proposition that resonates with buyers and delivers revenue
- How to strategically grow current accounts
- How to build your ideal customer profile
- Salespeople and managers will understand the language of business to move from sales reps to strategic respected advisors

Sales Managers Dates:
Thursday, October 15, 2020 | 2:00pm EST
Thursday, October 22, 2020 | 2:00pm EST
Thursday, October 29, 2020 | 2:00pm EST

Sales Team Dates:

Thursday, October 22, 2020 | 3:30pm EST
Thursday, October 29, 2020 | 3:30pm EST
Thursday, November 5, 2020 | 3:30pm EST

Registration Fee:

AICC Member: $795
AICC Non-Member: $1,295

*This hybrid event is offered for one price for the entire company to attend. Sales Managers and the Sales Team have different dates/times for their respective training.


Mark Allen Roberts, President, OTB Solutions LLC

Mark brings an exceptional background of over 35 years of sales & marketing successes, & leadership with manufacturers & distributors.

Mark has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise in implementing Sales Enablement.

Mark is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School.

Ed Wallace, President, AchieveNEXT Human Capital

Ed speaks to corporations and organizations around the world with a client list that is a Who’s Who of Fortune 500 companies. He has been facilitating seminars and workshops for AICC since 2015. He has published four books on relational capital – Fares to Friends, Creating Relational Capital, Business Relationships That Last and the #1 best selling The Relationship Engine. Ed is a member of the executive education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program.

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.