There’s no doubt the face of retail is changing dramatically. Also, it’s no secret that consumers are spending more and more time online. And we all know a good portion of that time online is spent spending money.
As the “Amazon-effect” continues to make online shopping easier for consumers, brick-and-mortar retail brands are changing the way they attract, engage and retain customers. In many cases, visitors to brick-and-mortar stores are looking - and in some cases expecting - that same seamless experience in-store they are getting online.