Flat Wine Bottle Gets Complementary (Corrugated) Case
Monday, March 18, 2019
Posted by: Alyce Ryan
London-based Garçon Wines, inventors of the eco-friendly Flat Wine Bottle, has launched an innovative 10-count corrugated case that will significantly cut carbon emissions and logistics costs from the supply chain of wine.
The 750-mL bottle itself, which is injection stretch blow molded, is made by RPC M&H from 100% recycled PET. The PET preform includes an additive that prevents oxygen ingress, thus prolonging shelf life to 12 months. Also adding an element of oxygen barrier is the bottle’s closure. Injection molded by Maison MelanMoutet, the Novatwist threaded closure includes a liner of EVOH. For more on the Flat Wine Bottle, which was named a Diamond Finalist in the 2018 Awards for Packaging Innovation sponsored by The Dow Chemical Company, go here.
Getting back to the 10 Flat Bottle Case, it was designed and executed in collaboration with packaging industry leader DS Smith. It holds 10 full-sized, flat wine bottles in a compact case that would otherwise carry approximately just four regular, round, glass bottles of the same 750-mL volume.
With a goal of significant advancement in wine logistics, packaging, and sustainability, Garçon Wines have rearranged their flat bottles into a game-changing novel orientation: eight flat bottles packed vertically with two lying horizontally in the airspace around the bottlenecks, eliminating almost all unused airspace. This has been achievable as the Garçon Wines slimline bottle was specially designed so eight bottles in total width are the same length as one bottle tall and the width & depth of a single bottle is the same as the area around the bottleneck.
Compared to an average case for 6 round, glass bottles – the standard secondary packaging used to transport wine – Garçon Wines’ new 10 Flat Bottle Case is approximately 55% spatially smaller. This space saving per case means that a pallet loaded with 10 Flat Bottle Cases could carry 1,040 bottles of wine in comparison with a standard pallet with 6 round, glass bottles cases which would carry just 456 bottles of wine. Fitting 2.28 times more wine on a pallet translates to lower costs in: a) packaging; b) warehouse handling & storage; and c) transport.
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