Did you ever buy that a candy bar you craved on your way out? You’re not alone: about 70% of purchase decisions are made in-store. The way a product is presented plays a big part in that.
If a customer can’t find a product they would typically go for (5-10% of cases), about 37% of them will easily grab the next available alternative. By introducing SRP (shelf ready packaging) – also widely known as RRP (retail ready packaging) – you’ll greatly improve shelf-visibility.
On top of that, SRP increases both supply chain and in-store efficiency.