Growth rates for corrugated have dropped from more than 7% annually between 2009 and 2010 to just 3.4% per annum on average from 2011 to 2017, as the industry came out of the global recession.
Two drivers, e-commerce and digital printing, are having an impact on the corrugated industry. E-commerce packaging favors the use of corrugated board with an estimated $20 billion worth of corrugated materials used in this sector. Markets making use of corrugated for e-commerce fulfillment include consumer electronics, books and media products, fashion, toys, hobbies, and sports equipment.
However, in many cases, the same box that sat on the store shelf is used for e-commerce, with delivery shifting from the distribution center and retailer to the consumer’s door.