Coca-Cola and its strategic bottling partners have announced that they will begin rolling out an innovative packaging solution on multi-pack cans across Europe.
The company argues that this move, representing a first for the non-alcohol ready-to-drink (NARTD) industry, indicates the Coca-Cola system’s commitment to working towards its global goals for a World Without Waste.
The three partners have worked closely with Graphic Packaging International - developer of the KeelClip™ technology - to bring this sustainable packaging solution to market. This new type of packaging aims to replace plastic wrap while also minimizing the amount of paper/card required.
As part of this initiative, Coca-Cola HBC will remove shrink wrap from all its can multi-packs in all European Union markets by the end of 2021. In total, Coca-Cola HBC will invest €15 million in KeelClip™ and will begin the roll-out in Ireland and Poland early next year, followed by Austria, Italy, Switzerland, and Romania in 2020. All of Coca-Cola HBC’s European Union markets will have KeelClip™ by the end of 2021, in a move that is projected to save 2,000 tonnes of plastic and 3,000 tonnes of CO2 annually. The KeelClip™ will be used on all can multi-packs of up to eight cans, larger can multi-packs will be bound by a carton pack.