Product packaging is becoming an increasingly important form of advertising.
"The box now is not just used to ship something,” Mike Jerome, manager of The BoxMaker’s Bellingham branch, said. "It’s also used to help sell something.”
As customers increasingly research online before they buy, and buy more products online, packaging is one of the few ways sellers can still control their message, Katy Hart, marketing and communications manager for The BoxMaker, said.
"Your packaging might be the first physical touch point that consumers have with your brand,” Hart said. "That unboxing experience and that conversation that you have the opportunity to have with them is huge now.”