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Designing for the Doorstep: E-com Packaging 101 Webinar Recordings
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6/1/2019 to 7/1/2019
Where: Webinar
United States
Contact: Chelsea May
(703) 836-2422


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Miss the Webinars? E-Commerce Webinar Recordings Available Below

Webinar 1:Out with the Old | (60 minute presentation)

How do you make great packaging for e-commerce? First, forget what you know. Retail packaging is fine-tuned to sell from the shelf. But e-com is a new landscape with different challenges to solve for. We’ll take a look at the inner workings of Amazon’s ecosystem and what it demands of packaging.

This Interactive Webinar reviews:

  • The different roles packaging plays in stores vs. online
  • The three-fold impacts of product damage
  • Amazon fulfillment and the increased need for protection
  • Types of sellers on Amazon and drivers of profitability

Webinar 2:The New Rule-Book | (60 minute presentation)

Where do we set the bar for packaging that’s fit for e-com? Amazon’s leading the way with their Frustration-Free Packaging Programs that test for protection and regulate factors affecting shipping. Last year Amazon sent out a letter to vendors requiring products over a certain size to be certified in this system. We’ll discuss what it’s all about and what it means for packaging providers.

This Interactive Webinar reviews:

  • An overview of Frustration-Free Packaging
  • ISTA testing for Amazon
  • Requirements for SIOC and Prep-Free packaging
  • Efficiency with right-sizing
  • Eliminating wrap rage


Webinar 3:Above, Beyond & Inside-Out | (60 minute presentation)

Adhering to the new standards is a great starting point, but standing out in e-com means going further. How can manufacturers help brands leverage e-com’s best packaging practices to better connect with consumers? Creativity and thoughtfulness are needed to craft packaging that impacts consumers and the planet in the best ways possible.

This Interactive Webinar reviews:

  • Opportunities for greater sustainability in e-commerce
  • Practical packaging recyclability factors
  • Branding opportunities in e-commerce
  • Principles for designing sharable unboxing experiences

Instructor:

Brent Lindberg, Founder of Fuseneo

Brent Lindberg is annoying, and he knows it. It’s more than just the corny jokes and odd quirks. With a curiosity that rivals George, Brent has the habit of relentlessly asking questions like a 5-year-old. He also has an obnoxious appetite for the unexpected (as anyone who’s seen his wardrobe can tell you). 

Together these traits produce an unorthodox approach to structural packaging design which has built a culture at Fuseneo, the creative studio he started. And somehow, it seems to be working. Their incessant inquisition and boundary-pushing has been reshaping packaging experiences across retail and e-commerce for more than a decade. 

 

Download Fee:

AICC Member: $750

Register Now to Access Webinar Recordings 

 
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