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Selling Digital Print
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2/5/2020 to 2/6/2020
When: (Wed-Thurs) February 5-6, 2020
Where: Bentonville, Arkansas 
United States
Contact: Chelsea May
(703) 836-2422

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Methods & Techniques for Closing the Sale of Digital Printed Packaging & Enhanced Graphics Packaging!

Course Description:

As packaging printing and production begins its transition from analog to digital in our expanding market place, sales professionals need to have the skills to identify, qualify, and close sales of enhanced and basic graphic packaging that is produced in various ways, including digitally. Join AICC for a course in learning details of advanced strategies prospecting and qualifying and closing sales of packaging that is produced digitally. In this course, you will learn basic knowledge of digital printing techniques, and applications for those technologies in your normal selling channels and well as new ways to open up more business. You will learn how to advance the sale past the packaging buyers and reach brand managers.

Learning Objectives:

• Learn How to Get past the Buyer
Target Ripe Market Segments 
Hear from Retail Segment Leaders to Understand the Challenges in the Marketplace 
Identify and Assess the Value Chain for Digital Selling 
Become Proficient in Identifying and Qualifying Digital Print Applications and Their Impact and Place in the Marketplace
• Observe and Understand Potential Cost Savings with Digital Printing in User and Producer Plants 
Learn to Move from Lpi to Dpi – Basic Art Technical Needs for Digital Printing 
• Understand Order Quantities
• Practice Selling Digital Solutions and Articulating That We Sell Solutions Not Boxes

Who Should Attend:

  • Anyone Interested Is Learning How to Sell Graphics or Digital Print for Packaging
  • Companies That Are Wanting to Install/Have Installed Digital
  • Sales Professionals
  • Sales Managers

Hotel & Course Location:

Inn at Carnall Hall website
465 N Arkansas Ave
Fayetteville, AR 72701

AICC Room Rate: $109 plus tax (Standard King)
Hotel Deadline: Tuesday, January 14, 2020
Book Online: 
Book by phone: (479) 582-0400

Sponsored Reception: 
Tango Press website
1000 S 48th St
Springdale, AR 72762

Cancellation Policy

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