AICC, The Independent Packaging Association

Driving Organic Growth Webinar

	12/3/2020
When:	(Thursday) December 3, 2020 2:00PM EST
Where:	United States
Contact:	Chelsea May cmay@aiccbox.org (703) 836-2422

Online registration is closed.

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Driving Organic Growth

Thursday, December 3, 2020 | 2:00pm EST

Description:

Learn how to put your B2B advantages to work and go beyond “hand-me-down” consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products… and ultimately rapid, profitable, sustainable growth.

Bonus: Kelly Lawrence, who has taught numerous B2B professionals how to interview their customers, will share AIM’s latest methods for conducting interviews without a plane ride: 10 advantages of “Virtual VOC”… and 8 tips for becoming a VVOC pro.

Registration Fee:

AICC Member: $250
AICC Non-Member: $500

*This webinar is included in the All Access Pass

Instructors

Kelly Lawrence, Founder & CEO, Lawrence Innovation

Kelly Lawrence is the Founder and CEO of Lawrence Innovation and a coach for The AIM Institute. For more than two decades, she has delivered results for B2B innovators around the world, including Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. A widely recognized marketing expert who truly understands industrial B2B, Kelly’s teams typically deliver hit rates that dramatically exceed industry averages. Driven by the voice of the customer, Kelly has a career history of converting insights into practical action plans that yield higher revenues, higher margins, and increased ROI for her clients and their downstream customers.

Dan Adams, Founder & President, The AIM Institute

Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. One of the foremost experts in B2B innovation, Dan has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and other North American & European universities and is a popular industry keynote speaker.

CANCELLATION POLICY

Registrants who cancel more than three weeks prior to the program date are entitled to a full refund of the registration fee; three weeks or less, but more than one week, a cancellation penalty of 50% of the registration fee will be assessed; less than one week and no shows, no refund. AICC does NOT offer refunds for those who cancel within three weeks of the program date and wish to reschedule their participation to another program or to the same program on a later date. However, substitutions are allowed and strongly encouraged and can be made from the same company for the same course date. If AICC cancels any program, a full refund will be provided. AICC may cancel programs if attendance does not meet required levels.

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