Recession Proof Your Revenue

Wednesday, December 7, 2022 | 11:00am ET

Start taking the steps now to make your business recession-proof with Mark Roberts, sales consultant, and trainer of OTB Solutions. 

As many of you know, 2022 has been a record-setting year for many packaging companies. Year-over-year solid sales growth, increases in net income, and the online sales business continue to grow. However, some AICC members are also sharing concerns about the rising cost of inflation and its impact on their profit margins and supply chain constraints, and some are seeing their future sales pipelines softening.

In a new Fortune Magazine study, 98% of CEOs believe they will see a recession. In the last recession, 75% of companies experienced a revenue decline, while 14% of companies grew sales and market share during the recession and came out of the recession stronger. What can you do now to be one of the 14% who increases sales and market share should we experience an economic slowdown or recession?

Registration:

This webinar is available for FREE to AICC Members in good standing. REGISTER NOW

Meet Your Instructor: Mark Allen Roberts, CEO, OTB Solutions

Mark brings an exceptional background of over 35 years of sales & marketing successes, & leadership with manufacturers & distributors.

Mark has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise implementing Sales Enablement.

Mark is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School.

Mark has a passion for continuous personal improvement and helping his clients drive strategic profitable growth. When he’s not serving customers, he actively volunteers in the community. He and his wife Kecia rescue Labradors and help them find their forever homes.