Unboxing the Secrets of Treasured Packaging

Wednesday, December 14, 2022 | 2:00pm ET

Without question, unboxing videos are a cultural phenomenon, with billions viewed every year. How many have you watched this year? As a design strategist and packaging designer, Vicki Strull has studied the user experience of packaging design for 25+ years. In this live webinar, she will share examples from her curated collection to explain the secrets behind how to make your packaging endure, dazzle, and even be immortalized in the unboxing metaverse. Join us on Wednesday, December 14 at 2:00pm ET. to meet Vicki and take away strategies and techniques to apply to your packaging designs.

Registration:

This webinar is available for FREE to AICC Members in good standing. REGISTER NOW

Meet Your Instructor: Vicki Strull, Design Strategist, Vicki Strull Consulting

Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and build brand loyalty, your marketing message needs to be instantly bold, colorful, attractive and compelling. It requires emotion to engage the consumer at the retail shelf, in the home and on digital devices. You have 8 seconds to attract your customer, and every second counts.

Truth be told, the blend of left brain Ivy League intellectualism with right brain dynamic creativity and 25+ years in the industry is a unique combination. I’m always looking at the big picture, bringing a fresh perspective and thinking like a CXO—from strategic thinking and brand positioning to customer experiences and packaging innovations.

My 25 years of experience in putting the right team together will help you answer the questions that keep you up at night. How do I elevate my brands in the marketplace? How do I attract more customers? How do I sell more stuff?