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Have you ever walked by a display in a store and noticed that the
image changes as you walk by it? Or maybe you have picked up a DVD and
found that the cover has a serious 3D effect. Chances are that you have
seen this special effect printing on occasion for years but didn’t know
what it was called. While most people come up with the word "hologram”
for any 3D image, these were all likely examples of a special print
process called "lenticular printing.”
While the technology has
existed since the 1950’s, it has only been in recent years that
marketers have started using it as a communication tool. The newest
application is applying this effect directly to packaging to help
explain what’s inside. Read Full Article
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