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News & Press: Design

Lenticular Printing Brings Packaging to Life

Monday, January 29, 2018   (0 Comments)
Posted by: Alyce Ryan
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Have you ever walked by a display in a store and noticed that the image changes as you walk by it? Or maybe you have picked up a DVD and found that the cover has a serious 3D effect. Chances are that you have seen this special effect printing on occasion for years but didn’t know what it was called. While most people come up with the word "hologram” for any 3D image, these were all likely examples of a special print process called "lenticular printing.”

While the technology has existed since the 1950’s, it has only been in recent years that marketers have started using it as a communication tool. The newest application is applying this effect directly to packaging to help explain what’s inside. Read Full Article