This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Join | Print Page | Contact Us | Sign In
News & Press: Design

Four Ways to Get Your Brand Noticed Through Its Packaging

Monday, February 12, 2018   (0 Comments)
Posted by: Alyce Ryan
Share |

I’ve been reflecting a lot this past week about packaging’s role in developing and enriching a brand’s core vision, value and beliefs. Ultimately, packaging is the first physical encounter that your customer will have with your brand so why is it that packaging is sometimes completely forgotten about or re-designed in a way that is disconnected with the rest of the brand’s vision and goals? Redesigning packaging is an expensive process, so marketers, designers and manufactures want to get it right first time. Here are my four ideas for consistent high brand value packaging. 

Make it an experience

To really elevate your brand from the competition the ‘unboxing’ experience should be a real consideration when in the packaging design process. Dotcom’s "Fulfilment and Unboxing Excitement” study found that there are more than 20 million search results on YouTube for the terms "unboxing” + "video.” Creating an experience that can be documented, experienced and shared online will not only increase the awareness of your brand amongst consumers but it will also help to improve SEO whilst avoiding the need for a complicated brand activation process.

Read Full Article