What Do Social Media Influencers Look for in Packaging?
Tuesday, May 29, 2018
Posted by: Alyce Ryan
There's no denying the ever-expanding role social media plays in consumers' buying decisions, with some brands even designing their packaging with social media in mind. As more people turn to these outlets to gather information, "social media influencers," who can have thousands, or even millions of followers who trust their opinions, play an important role in steering buying decisions.
To offer a glimpse into what these social media super-users look for in packaging, a panel of fashion and beauty bloggers and brand ambassadors — each with a large social media following — discussed their personal packaging preferences on May 16 at Luxe Pack New York. The panel was hosted by Mae Karwowski, founder and CEO of Obviously, which works to connect brands with influencers, who will then try, review and share products with their social media followers. The panelists included Suzanne Spiegowski, whose Instagram following exceeds 31,000; Opal Stewart, who has an Instagram reach of more than 26,000 followers; and Yana Kachalova, who has more than 40,000 followers on Instagram.
Karwowski began the discussion by explaining why packaging and social media go hand-in-hand for modern consumers.
“Packaging has become so important because it’s what you see when you’re on social media,” she said.
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