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Using traditional product packaging in e-commerce can hurt the bottom line. For many companies, the practice triggers unnecessary, counterproductive costs several percent of their total cost of goods sold (COGS).
This is a growing problem, with e-commerce rapidly becoming a much bigger slice of the business pie. U.S. online sales grew approximately 14% in 2017, while traditional sales climbed by 6%. Yet few companies have fully adapted their product packaging to e-commerce.
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