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With labor challenges extending from warehouse to retailer, American operators of brick-and-mortar storefronts are increasingly demanding retail-ready secondary packaging.
“Almost 80% of European retailers expect suppliers to deliver shelf-ready box or pouch products oriented in a specific way and packed in a tray with an easily removed cover,” Fox says. “That significantly reduces time spent stocking shelves. The other 20% still accept a corrugated wrap-around case.”
Further, in Europe there’s a trend for those secondary trays to be glossy paperboard printed with colorful, brand-related graphics and a point-of-sale message—as opposed to brown corrugated.
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