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Personalized messaging on primary packaging and e-commerce corrugated boxes are two major areas where brands are using digital printing to engage consumers.
From dog treat pouches that feature a picture of your pooch to a personalized bottle of vodka celebrating your 21-year old daughter’s birthday, customizable messaging on packaging is driving bold brand owners to embrace digital printing. All package types--flexible, rigid, metal, cartons, and labels--are being employed in the digital revolution.
Similarly, the challenge of e-commerce corrugated boxes meeting the lofty goal of replacing the store shelf and still delivering the branding experience is another prime driver for adoption of digital printing.
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