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The retail giant's concierge service for upscale shoppers faces significant challenges, but Jetblack could be ushering in an era of more personalized e-commerce, writes Twiggle's Amir Konigsberg.
Walmart made waves with its launch this spring of Jetblack, the retailer’s concierge shopping service targeting "time-strapped urban parents." Currently available by invitation only in Manhattan and Brooklyn, the service is generating buzz, not because it’s seen as a game-changing new force in e-commerce – fear not, Amazon Prime – but because of the technological changes it may help spur.
Here’s how it works: Members text requests for products, from diaper bags to designer shoes. Jetblack then attempts to source the products from Walmart and partner stores, delivering them directly to consumers’ doorsteps – within 24 hours for household items, 48 hours for all others.
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