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Most major supermarket chains have made investments or partnerships in the space, but some experts question whether they are doing enough to separate themselves from their competitors.
As U.S. grocers scramble to stake their claim in the rapidly growing e-commerce space, there is growing concern that many are not doing enough to differentiate themselves and assess long-term the impact of online shopping to their business.
While much of the attention toward e-commerce has focused on Amazon and its archrival Walmart, nearly every major grocer across the country has made meaningful investments or partnerships in the space — from click and collect to meal kits and grocery delivery — in order to establish a foothold in the rapidly evolving space.
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