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News & Press: Industry

Retailers Have One Chance to Make a Lasting Impression with Home Deliveries

Monday, August 27, 2018   (0 Comments)
Posted by: Alyce Ryan
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Coming in last isn’t always a bad thing. It’s often the last things we do that are the first things we remember. We can probably recall the last thing we ate, said, or wore. I bet you still have thoughts about the last movie you watched, song you heard, and book you read.

And so it goes with the online shopping experience. The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.

At Sealed Air, we call this the last moment of truth.

Your last chance to make an impression

The experience consumers have receiving, opening, reusing, returning, and recycling the packaging materials sent by online retailers can dramatically influence perceptions of that business and the likelihood of shopping from that company again. Packaging should be a symbol of how much a company values its customers and its commitment to delivering products and experiences that exceed expectations. The moment of unboxing is the last chance for retailers to directly connect with the online shopper.

 

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