My eldest daughter, who lives with her family in Hamburg, uses her smartphone once a week to get a food box from a nearby farm. Many people are doing this all over the world. Farm-to-customer food delivery services are booming. It saves time, avoids massive costs of packaging and trading, leaves more profit with primary producers, and cuts plastic and food waste. This simplifies complex food supply chains with input suppliers, farmers, aggregators, processors, wholesale, retail traders, and final food customers.