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Packaging designer Ryan Gaither believes in the power of cardboard.
At the Swedish-owned BillerudKorsnäs design lab in Portland, Oregon, he’s laid down a massive sheet of it, as big as a king-size bed.
He flips the switch on a machine that zips around the cardboard, stabbing and cutting it like a robotic exact-o knife.
When it’s done, he folds the resulting cut-out into a three-dimensional shape that’s designed to replace the plastic foam end caps companies use to ship laptop computers.
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