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News & Press: Industry

Amazon Flexing Its Muscles on Wasteful Packaging

Monday, November 26, 2018   (0 Comments)
Posted by: Alyce Ryan
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On 31 October Amazon’s Frustration-Free Packaging vendor incentive program landed in Europe – initially rolling out in Germany, Italy, France, Spain and the UK, shortly after the North American launch. In the lead-up to Black Friday (the most hectic period in the calendar of the world’s largest e-tailer) Tim Sykes spoke with Dr Kim Houchens, Amazon’s director, Customer Packaging Experience, to discuss the aims and far-reaching implications of this initiative.

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