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News & Press: Industry

Thanksgiving Online Spend Hits Record 3.7B

Monday, December 3, 2018   (0 Comments)
Posted by: Alyce Ryan
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Thanksgiving, a day when brick-and-mortar stores tend to be closed, has become a big one for online spending, and this year did not disappoint, with a surge of consumers rushing to digital platforms to grab sale items while physical stores were closed. This year, US consumers spent a record $3.7 billion on Thanksgiving, according to analysts, with smartphones driving 54.4 percent of traffic to retail sites and 36.7 percent of all e-commerce sales.

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