The ecommerce channel is prime for promoting the circular economy, says Emmy Corman, package design engineer at Dollar Shave Club. And she’s got some ideas on how that can happen. But sustainability is just one of several challenges she sees for brands to up their ecommerce packaging game.
Corman says brands face at least three challenges when it comes to ecommerce packaging:
• To be less wasteful by using less materials or reusable packaging.
• To offer a new type of “shelf presence” with better graphics or branding; or to elevate the unboxing experience.
• To optimize returns via the small parcel shipping environment, which is a concern brick-and-mortar retailers don’t face.