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Some CPG brands have been summoned by Amazon in recent months to overhaul their product packaging to be greener, sturdier and cheaper to ship. From August 1st, manufacturers with products identified for the packaging improvement program will be charged an additional surcharge on non-compliant items, to the tune of $1.99 per item shipped. Brands that upgrade their packaging to meet the requirements ahead of the deadline will be rewarded with a credit of $1.00 for each item shipped.
“The idea is to reimburse brands for the cost of fixing their packaging,” says the Founder of packaging consulting company Fuseneo, Brent Lindberg. “Brands that upgrade their packaging might even make substantial money from the effort before the August deadline, beyond just offsetting the cost of fixing their packaging.”
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