An Xperience Like No Other
Tuesday, March 12, 2019
Posted by: Alyce Ryan
March 12, 2019 – AICC, The Independent Packaging Association, welcomed 215 attendees to Digital Xperience, AICC’s first comprehensive conference on digital printing, February 26- March 1, in Charlotte, NC. The Conference brought together AICC members from around the world to discuss the technology, the business case, and how to sell digital printing.
Participants gathered at the Sheraton Charlotte Airport Hotel the first evening for a networking reception. The conversations and connections of that evening continued throughout the week.
The first full day of the conference, Wednesday, February 27th, began with Simon Goldsack and Linda Hadar of HP presenting “What Makes Digital Intriguing to Brands” during the opening General Session. They were followed by Chris Heusch, ARCH Inc, and John Kelley, Dusobox, explaining “The Business Case for Digital Print.” The final piece of the General Session was a panel discussion of current users about the “Dichotomy of Multi-Pass and Single Pass.” Panelist included Brad Albright, ColorHub; John Ballantine, Tango Press; Howard Bertram, Complete Design & Packaging; Tony Corsillo, Atlantic Packaging Products; John Kelley, Dusobox, Jim Nelson, Green Bay Packaging; and Chuck Slingerland, Abbott-Action.
This lively discussion began with each panelist giving a brief overview of their company’s digital printing journey. Then they answered questions from moderator Chris Heusch and the audience. Panelists stressed the need to review work-flow in the plant, being patient with the process, installing a customer base before installing a machine, and properly training sales teams.
After taking many questions from the audience the panel concluded and attendees were able to choose from three concurrent breakout sessions: “The Real-Life Transition to Digital: Customer Case Studies,” presented by Chuck Slingerland, Abbott-Action; “Understanding the Costs of Digital,” presented by Liz Logue, EFI; and “Maintenance Role in Digital Printing,” presented by Frank Jaeger, Sonoco.
Then, nearly 200 attendees departed to tour Complete Design & Packaging, Concord, NC and CompanyBox, Charlotte, NC. Upon their return, they enjoyed a networking reception that allowed them to continue the conversations that began during the day.
The second day of the Digital Xperience began with a General Session that featured Nick Benkovich, presenting “Incorporating Digital into Your Present Business Mix;” “Critical Things that Lead to Digital Success,” presented by Jeff Tedder, Sonoco; and “The Customer Experience: Emerging Trends and Market Challenges Impacting Brands,” presented by Loretta Sebastian, Veritive Retail Packaging.
Then attendees had the opportunity to take part in three rounds of concurrent breakout sessions. Sessions and presenters included:
- How to Turn Your Digital Printer into a Digital Printing Production Line; Randy Banks, Sharp International
- Digital Workflow- Information and Materials; Kerry Drake, PXI Digital Solutions and Les Pickering, Quadrant5
- Selling Strategies: Getting Beyond the Purchasing Agents and Marketing to the Brands; Liz Logue, EFI
- How to Use Your Machine as a High Production Tool; Jeff Tedder, Sonoco
- Sales Value Proposition for Digital; Sean Moloney, SUN Automation
- The Costs of Digital & Litho; Garrett Bradley, Barberan Corrugated US
- Lessons Learned When Transitioning to Digital; John Ballantine, Tango Press
- Finishing for Digital Packaging: Cutting & Creasing; Heather Roden, Zund and Jim Smith, Highcon
- Reality & Future of Color Management Systems for Packaging; Juan Martorell, ColorInLab Color Consulting S.L.
Participants came together again for the closing General Session that featured Liz Logue , EFI; Garrett Bradley, Barberan Corrugated US; Stu Brownell, Digital Print Incorporated; Jurgen Gruber, Koenig and Bauer; Sean Moloney, SUN Automation; Steve Shannon, HP, Inc; and Wolfram Verwuester, Durst who shared their experience on a Digital Press Supplier Equipment Panel, moderated by Chris Heusch and Juan Martorell.
The closing networking reception that evening gave participants another opportunity to share their experience with one another and leave with actionable ideas.
The following day nearly 100 attendees participated in a tour of Sonoco Display & Packaging, Winston-Salem, NC.
AICC thanks the sponsors and supporters who made Digital Xperience possible: Poteet Printing, HP, Inc., Durst, Barberan Corrugated US, SUN Automation, ESKO, Complete Design & Packaging, CompanyBox, and Sonoco.
More information about upcoming AICC seminars and webinars can be found at www.aiccbox.org/calendar. Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, firstname.lastname@example.org or Chelsea May, Education & Training Manager, email@example.com or 703.836.2422.