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News & Press: Pressroom

Designing for the Doorstep - Three-part Webinar Series

Thursday, April 18, 2019   (0 Comments)
Posted by: Alyce Ryan
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April 19, 2019 – AICC, The Independent Packaging Association, will offer a three-part e-commerce webinar, Designing for the Doorstep, beginning Tuesday, May 14. The webinar will be presented by Brent Lindberg, Founder of Fuseneo, a packaging innovation company. This webinar is a one-time opportunity to learn about e-commerce and Amazon.

How do you make great packaging for e-commerce? In the first webinar, Out with the Old, Tuesday, May 14, participants will look at the inner workings of Amazon’s ecosystem and what it demands of packaging. The webinar will explain the different roles of packaging online vs. in stores, the three-fold impact of product damage, and the types of sellers on Amazon.

Tuesday, May 21, the second webinar, The New Rulebook, will discuss setting the bar for e-com packaging and Amazon’s Frustration-Free Packaging Programs.

Adhering to the new standards is a great starting point, but standing out in e-com means going further. How can manufacturers help brands leverage e-com’s best packaging practices to better connect with consumers? The final webinar, Above, Beyond, & Inside Out, on Tuesday, May 28, will cover opportunities for greater sustainability, brand in e-commerce, and designing for an unboxing experience.

AICC does not plan to offer this webinar again and webinar recordings will only be available to registered attendees.  

Presenter, Brent Lindberg, is annoying, and he knows it. With a curiosity that rivals George, he has a habit of relentlessly asking questions like a 5-year-old. And anyone who knows him can tell you he has an obnoxious appetite for the unexpected. But somehow these odd traits create a perfect storm for real innovation. This has become the culture of Fuseneo, the packaging innovation team he formed over a decade ago. Together they help brands find unexpected opportunities in packaging by combining daring creativity with serious expertise.

AICC members can register for the discounted price of $795.

More information about the webinar series can be found at Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development,, or Chelsea May, Education and Training Manager, or 703.836.2422.