Did you watch the Super Bowl? Wait, let me rephrase that: Where you able to stay awake during this year's Super Bowl? If so, you may have noticed the start of an advertising campaign, one where Bud Light went after Miller Light and their alleged use of corn syrup. While mildly funny, I don't think it's gonna win any Clio awards for creativity in advertising.
And I am 100% certain it won't win any awards for being a graceful competitor.
Miller Lite responded with anger and action. They want on the PR offensive and pointed out that no, their product does not contain any corn syrup whatsoever. Corn syrup is used in the production process but is completely gone by the time the product hits the shelves.
That was the anger part. The action part was far more detrimental to Bud Light