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News & Press: Pressroom

E-Commerce & Amazon Webinar Series

Friday, May 10, 2019   (0 Comments)
Posted by: Alyce Ryan
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AICC, The Independent Packaging Association, has begun its three-part e-commerce webinar series, Designing for the Doorstep, presented by Brent Lindberg, Founder of Fuseneo, a packaging innovation company.


Recording of all webinars in this series will be available only to registered attendees. With these recordings, there is still time to gain this knowledge, even though the first webinar in the series has been completed. AICC does not plan to offer this webinar again.


The first webinar, Out with the Old, which took place on Tuesday, May 14, had participants look at the inner workings of Amazon’s ecosystem and what it demands of packaging. The webinar explained the different roles of packaging online vs. in stores, the three-fold impact of product damage, and the types of sellers on Amazon.


Tuesday, May 21, the second webinar, The New Rulebook, will discuss setting the bar for e-com packaging and Amazon’s Frustration-Free Packaging Programs.


Adhering to the new standards is a great starting point, but standing out in e-com means going further. How can manufacturers help brands leverage e-com’s best packaging practices to better connect with consumers? The final webinar, Above, Beyond, & Inside Out, on Tuesday, May 28, will cover opportunities for greater sustainability, brand in e-commerce, and designing for an unboxing experience.


Presenter, Brent Lindberg, is annoying, and he knows it. With a curiosity that rivals George, he has a habit of relentlessly asking questions like a 5-year-old. And anyone who knows him can tell you he has an obnoxious appetite for the unexpected. But somehow these odd traits create a perfect storm for real innovation. This has become the culture of Fuseneo, the packaging innovation team he formed over a decade ago. Together they help brands find unexpected opportunities in packaging by combining daring creativity with serious expertise.


AICC members can register and receive all three recordings for the discounted price of $750.


More information about the webinar series can be found at Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, or Chelsea May, Education & Training Manager, or 703.836.2422.