AICC Members Participate in Corrugated Session at FTA Forum 2019
Monday, May 13, 2019
Posted by: Alyce Ryan
Several AICC members participated in a panel presentation/discussion titled “Transitioning from Brown Boxes to Multi-Color Flexographic Printing – Join the Growth” at the Flexographic Technical Association’s Forum 2019 at the Hilton Riverside in New Orleans on May 5th.
Geoff Roznak of AICC member company Great Northern and AICC Vice President Mike D’Angelo moderated the session which was constructed to tell the tale of the journey box companies take from brown to color.
Such a journey starts with the customer. Michael John, Design Operations Print Quality Manager for 3M Corporation got the session off to a great start. 3M uses corrugated for shipping containers, displays and display trays. Michael shared the challenge of a current 3M product that was packaged larger than most 3M products. It was a litho-lam package, printed 4 color process with 2 spot colors, one of them a brand color.
The product was selling well, and 3M was looking for ways to trim cost and increase ROI. In 3M’s culture, printing costs are a safe area to explore. Michael then shared the fascinating story of 3M’s process that eventually got the litho-lam package converted to direct print corrugated. A story that was very informative about the internal discussions as well as the search for a corrugated print partner.
With the brand owner’s view now out there, the next speaker was Ed Nusslein, General Manager of AICC member McLean Packaging in Pennsauken, NJ. McLean, in business for 58 years, made the transition from a brown box operation to a high-quality multi-color printer years ago. Ed shared the investment and commitment that such a transition took. He started with the need for understanding what precisely multi-color direct print is, the training and the tools necessary to make it happen and the engagement that McLean needed to make with vendors and suppliers. Ed then showed, through pictures of actual jobs, the progression through knowledge and investment that has McLean in the position that they are in today. Ed closed his remarks with a glimpse into the future of direct print.
Jake Kraus, Account Executive for AICC member company Printron picked up the story to share the engagement of vendors and suppliers in the conversion to multi-color direct print. Suppliers such as Printron are vital members of the process since they are a plate maker. His story involved the three key elements to succeed in the conversion, communication, pre-production meetings and process control. If accomplished, these can equal print success.
David A. Diroll was the next printer to speak. David is General Manager and 2nd generation family at AICC member Jamil Packaging in Mishawaka, IN. Jamil has been in business for 46 years and is more of a brown box plant than a multi-color plant. They are in the process of increasing their print capabilities, which David shared as a “colorful disruption.” Jamil began their evolution by taking small steps to add more colors and shared how the earlier presented themes of communication, training and engagement are the key to a successful transition. Assembling the right people in your organization, engaging the right partners from outside the organization and networking with the right peers in the industry have helped them chart a successful path.
Michael John of 3M came back to the stage to bring the story to its conclusion by sharing the print day experience of 3M on the product they decided to convert. Because the process included the key elements related above, there was a happy designer, marketer, manufacturing manager and print manager.
A lively Q&A followed.
AICC thanks FTA for the opportunity to share the true corrugated flexo experience of today and encourages its members to engage with the FTA for the technical content that they provide to keep the flexo process one of continuous improvement.