General Motors required suppliers to its more than 100 global facilities to ship on corrugated cardboard pallets from 1991 to 2008. This "pallet pull" was effected in a one-page packaging policy. Put simply, if a company wanted to win a General Motors contract it needed to ship on lightweight, recyclable pallets that cut costs, added recycling revenue and reduced greenhouse gas emissions.
Perhaps not surprisingly, this proven model has sparked action by a unique coalition of leading universities, colleges, climate change organizations, sustainability thought leaders and retired Army Colonels. The coalition, which is led by Oregon-based nonprofit Change the Pallet, wrote to leading U.S. companies such as Apple, Dell, and U.S. Foods to ask that they switch to environmentally-friendly corrugated cardboard pallets: