AICC Mexico Gathers for Annual Meeting & Trade Fair
Monday, June 3, 2019
Posted by: Alyce Ryan
June 3, 2019 – The Grand Fiesta Americana Hotel in Queretaro, Mexico beckoned over 175 AICC members to gather for the AICC Mexico Annual Meeting & Trade Fair, May 15-17.
The Meeting began with two seminars:
Psychology and Great Package Design, led by Dr. Andrey Hurley, Professor, Clemson University, Department of Food, Nutrition, and Packaging Sciences, which discussed how to measure the efficiency of packaging design in retail markets and in electronic commerce. Andrew also explained the psychology of human factors. The session focused on the perceptions, cognitions, attractiveness and decision making of buyers and consumers. By the end of the seminar, participants were able to better understand what drives human behavior and how to advise, evaluate, and develop more effective packaging designs.
Production Leadership, moderated by Scott Ellis, Ed.D, Principle, WorkingWell, LLC, helped attendees grow as leaders and analyze the tools and practices necessary to measure the production of machinery, create parameters, track improvements, and achieve success both on the production line and bottom line. Attendees learned process optimization tools and expanded their knowledge of various strategies to engage employees and encourage analytical reasoning. Through these, employees will be responsible for the daily optimization of products and services.
The reception and Trade Fair opening followed, with 32 exhibitors sharing their latest innovations.
The following day, the General Session featured Ron Sasine, MA, Principal of Windsor Hudson, who gave an update about the North America Containerboard Industry which was prepared by the Bank of Montreal, Duncan Wood, Director of Wilson Center’s Mexico Institute, who talked about USMCA from a Mexico perspective, and then, Dr. Andrew Hurley who discussed Reaching Customers and Looking for New Opportunities. Later that day, Ron Sasine returned to the stage and spoke about packaging requirements in Mexico and the T-MEC impact in the packaging industry. Finally, attendees heard from keynote speaker Dr. Lourdes Dieck Assad, VP of Hemispheric and Global Affairs, University of Miami, Florida, about Mexico in the World – Economic and Global Perspectives.
That evening, after more time on the trade fair floor, attendees enjoyed a cocktail reception and a dinner to celebrate Juan Javier Gonzalez, Carto SAPI, the 2019 inductee into the AICC Mexico Hall of Fame.
On the last day, attendees participated in a tour of Artigraf, S.A. de C.V. in San Juan del Rio.
The AICC Mexico Emerging Leaders also learned and networked during the Annual Meeting. The program offered a training from Juan Gerardo Mata, Principal, Kathedra Consulting Group, and Scott Ellis on The New Industrial Revolution. The event also featured a tour of Queretaro, a cocktail reception, and dinner.
AICC Mexico thanks all of the exhibitors who participated in the Trade Fair and appreciates the support of the sponsors who made the event possible: Platinum sponsor Policart. Gold sponsor BHS. Silver sponsor Kolbus. Bronze sponsors Alliance Machine Systems; Amtech; Corrugados y Especialidades, S.A. de C.V.; SUN Automation Group; ARC International; EAM Mosca; ALHU International; BCM Inks; RapidBond, Inc.; Serra; Carton.com; Goettsch International, Inc.; and Ingenieros Consultores Asociados, S.A.
For more information about AICC Mexico contact Maria Frustaci, Director of Latin America, at firstname.lastname@example.org or 703.836.2422.