This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Join | Print Page | Contact Us | Sign In
News & Press: Industry

Shelf Ready Packaging: 5 Benefits for You and Your Customer

Monday, July 8, 2019   (0 Comments)
Posted by: Alyce Ryan
Share |

Did you ever buy that a candy bar you craved on your way out? You’re not alone: about 70% of purchase decisions are made in-store. The way a product is presented plays a big part in that.

If a customer can’t find a product they would typically go for (5-10% of cases), about 37% of them will easily grab the next available alternative. By introducing SRP (shelf ready packaging) – also widely known as RRP (retail ready packaging) – you’ll greatly improve shelf-visibility.

On top of that, SRP increases both supply chain and in-store efficiency.

Read Full Article