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News & Press: Industry

Jenny Craig Trims the Excess from its Meal Delivery Packaging

Friday, September 20, 2019   (0 Comments)
Posted by: Alyce Ryan
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n recognition of modern consumers’ growing desire for convenient, customizable, and sustainable products, delivery, and services, Jenny Craig has rolled out its Jenny Craig Cares program “for more earth-friendly, personalized, and convenient weight loss,” the company says. The Carlsbad, CA-based company operates approximately 600 company-owned and franchised centers that offer weight loss education and support, as well as nutritionally-balanced meals and snacks, delivered to members’ homes or picked up from the centers. The new Jenny Craig Cares program enables members to receive more frequent shipments of food in smaller packages that include compostable insulation.

Prior to Jenny Craig Cares, members ordered their food in two-week shipments in large expanded polystyrene containers. Says Lindsay Ostenson, Brand and Products for Jenny Craig, “With the rollout of the new packaging, we added the option for members to select one-week shipments, understanding many individuals may not have the space to accommodate two weeks of food in their freezer. The new one-week delivery option reduces the amount of storage needed and waste produced with each order… . The one-week meal delivery packaging is 30-percent smaller with the use of KTM Industries’ Green Cell Foam insulation that is 100-percent compostable and water soluble.”

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