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High-quality graphics, six-color printing and a push to sustainability help check all boxes.
The produce industry today expects its packaging to perform a soup-to-nuts range of functions. This is especially true of corrugated, of which some 7 percent of the 386 billion square feet of all U.S. shipments in 2017 is made into display-ready boxes or bins to carry produce, according to data from the Fibre Box Association, headquartered in Itasca, IL. On one hand, growers want the unit to be durable, functional, protect the product and ship it efficiently. Meanwhile, retailers — everyone from box stores to traditional supermarkets — look for sustainability, cost effectiveness, attention-grabbing graphics and the ability to drive sales of what’s inside.
“Stores are looking for displays that are cost effective and graphics that can draw in customers, while still able to protect the product and ship efficiently,” says Erika Nist, in corporate compliance, sustainability and marketing for SeaCa Packaging/The Seattle Tacoma Box Company, headquartered in Kent, WA.
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