FBA Social Media to Promote Recycling this Holiday Season
Monday, December 9, 2019
Posted by: Alyce Ryan
Happy delivery. Happy consumer. Happy planet. Happy holidays.
This holiday season Fibre Box Association (FBA) is working to promote corrugated cardboard box recycling. Corrugated packaging is an increasingly noticeable part of daily life, especially with e-commerce purchases landing on doorsteps everywhere this time of year. Our holiday message, “Happy delivery. Happy consumer. Happy planet. Happy holidays.” aims to encourage and recognize the role consumers play in recycling; a key contributor to what makes corrugated cardboard boxes extraordinary, and why consumers should feel good about the boxes being delivered to their homes.
As many packaging materials scramble to claim they are recyclable, it’s important to recognize corrugated boxes are not only recyclable but systems are in place for boxes to be recycled. In 2018, 96 percent of all corrugated packaging was successfully recovered for recycling in the US and on average corrugated boxes contained 50 percent recycled content. That track record puts our industry miles ahead of any other packaging material’s recovery and re-use rates.
We will be sharing messages, an infographic, key facts and a short video (see video here) on our social media platforms throughout the month of December. We’ll also be using the hashtags #choosecorrugated, #boxesareextraordinary, and #RecycleYourBoxes. In addition, we’ll be amplifying the corrugated recycling messages shared through the American Forest & Paper Association and Paper + Packaging Board’s holiday campaigns to ensure the broadest reach across all target audiences.
This holiday season social media is just part of the recently refreshed Corrugated Industry Promotion Program anchored by the “Boxes. The Most Extraordinary Ordinary Thing in the World” tagline. Look for the continued roll out of new creative and materials into 2020 (read about the October ’19 launch here).
We encourage you to follow, like, share and re-share these important messages.