EFI Adds Executive for Customer Advocacy and Service Initiative

For new customer advocacy and service initiative

Electronics For Imaging, Inc. has embarked on a strategic initiative to enhance its commitment to customer satisfaction. Long-time print industry service executive Geoff Loftus has joined EFI to help drive this initiative for the company’s global inkjet operations. Loftus, who is EFI’s new vice president of global inkjet service, will spearhead customer advocacy and service with a large portion of the company’s client base – thousands of customers worldwide who rely on EFI™ for high-quality display graphics/signage, packaging, textiles and building material print production.

The service initiative is one of the key aspects of transformation at EFI under new CEO Jeff Jacobson following the 2019 acquisition of the company by an affiliate of private equity firm Siris Capital LLC. In addition to on-site service, parts support and in-person training programs, the initiative includes increased development for the company’s emerging service solutions – including AI for predictive analytics, remote diagnostics and cloud-based technologies – to help drive greater customer satisfaction with high quality, uptime and productivity.

Loftus is based in EFI’s Manchester, New Hampshire, Display Graphics facility. A mechanical engineer by training, he spent 15 years with Heidelberger Druckmaschinen in engineering and service executive leadership roles. From 2006-2016, he served as VP of worldwide service, chief quality officer and chief operating officer for digital offset press and printing plate company Presstek. Most recently, he was head of operations for power electronic systems manufacturer Semikron Inc. He has a Bachelor of Science in mechanical engineering from the University of Vermont, and an MBA from New Hampshire College.