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News & Press: Pressroom

Xperience E-Commerce Brands

Thursday, December 19, 2019   (0 Comments)
Posted by: Alyce Ryan
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Alexandria, VA – December 10, 2019 – AICC, The Independent Packaging Association, has secured representatives from six brands and developed nearly 20 general and workshop sessions for E-Commerce Xperience, the comprehensive conference on e-commerce for the packaging industry, to be held February 18- February 20, 2020, at the Sheraton DFW Airport Hotel in Irving, TX.

Taryn Pyle, AICC Director of Education & Leadership Development said, “AICC’s Education Committee, chaired by Jana Harris, Harris Packaging selected E-Commerce as the theme for this year’s Xperience. We created an agenda packed with the information our members need to have make an impact with their customers. Additionally, several brand owners will be participating and giving you real life case studies on their success and challenges in the E-Commerce sector. Attendees will walk away invigorated and challenged to make a mark in the E-Commerce world with their customers.”

AICC is working with e-commerce experts and packaging manufacturers, as well as brand managers to deliver a series of interactive workshops and general sessions to help e-commerce packaging manufacturers and those looking to enter the market gain an in-depth understanding of the brands perspective, designing for e-commerce, and leverage what you have to grow your e-commerce business.

E-Commerce Xperience will immerse attendees in the value, design, and process of e-commerce packaging and offer the knowledge needed to succeed in their own e-commerce experience and strategy. AICC is working with coveted e-commerce brands, successful e-commerce packaging manufacturers, world-class speakers, and e-commerce experts to deliver a series of interactive workshops and general sessions to help participants find if, why, and how they can be part of the growth of e-commerce.

Jared Butts, Senior Manager, Customer Supply Chain- Ecommerce, The Hershey Company will present Understanding Packaging in an E-Commerce Process. Joe Fernandez, Senior Packaging Engineer, Vera Bradley will explain Marketing E-Commerce Capabilities to Brands. Brand Identity and Packaging Experience will be discussed by Paul Chambers Co-Founder and CEO of the Subscription Trade Association and Paul Jarrett, Co-Found & CEO, Bulu Box. Additionally, attendees will hear from Carnivore Club, Battlbox, and Lumi.

Nearly 20 sessions will inform participants of all aspects of e-commerce, including:

· How to impress an e-commerce brand.

· How to design for e-tail rather than retail.

· The pros and cons of e-commerce packaging from boxmakers.

· What Amazon wants.

· How to create an e-commerce strategy.

Several tours are being considered and that information will be available shortly.

Last years’ Xperience sold out after only one month. Register early to secure your spot. Registrations received on or before Thursday, December 19, will receive the early bird rate of $995.

Attendees are encouraged to make their reservations at the Sheraton DFW Airport Hotel before the group cut-off date of Tuesday, January 28, 2020.

More information about the seminar and hotel reservation information can be found at

Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, Director of Education & Leadership Development, or Chelsea May, Education and Training Manager, or 703.836.2422.


About AICC, The Independent Packaging Association

We are a growing membership association which has served independents since 1974, by providing access to education and information in print, in person, and online. AICC membership is for the full company- join and all employees at all locations have access to member benefits. In April 2017 AICC began offering free online education to all members to help the individual maximiz