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A fifth of UK consumers are drawn to products with eco-friendly packaging (21%), according to a new poll.
Conducted by Product of The Year and Kantar which surveyed 10,000 buyers, it also found that 17% cited innovative brands that swayed them.
This can be seen as a little disappointing for the eco-warrirors that are looking toinfluence consumer habits – value for money was still identified as the No.1 determining factor when it comes to product choice (78%) followed by ‘ease of use’ (58%) and if the brand is ‘well-known’ and ‘reputable’ (38%).
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