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News & Press: Design

3 Core Moments You Need to Implement in Packaging Design

Monday, January 6, 2020   (0 Comments)
Posted by: Alyce Ryan
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There's a lot of news around straw embargoes, plastic bag bans and over-packaging in general, and we’re starting to see a trend towards simplification in packaging focused on three core moments.

These non-negotiable moments in the unboxing process are the invitation, the introduction, and the reveal. This is how I explain these moments to my clients—the invitation is seeing someone across a room, whereas the introduction is shaking their hand. The reveal ultimately is about establishing a deeper human connection.  READ MORE